Learn how great brands are built, and why they grow.
Strategy • Storytelling • Creativity • Growth
WeBrand is WISE's marketing and growth cohort for students interested in the intersection of creativity, culture, consumer behavior, and business. Through hands-on workshops, collaborative campaign sprints, brand critiques, and guest speaker sessions, members explore how startups and modern brands build relevance and drive growth, while working on real campaign concepts, positioning strategies, and growth experiments.
Brand strategy and positioning. Consumer psychology. Social media and content strategy. Storytelling and design. Growth analytics and experimentation. AI tools for modern marketing. Members leave with portfolio-ready work, including brand concepts, campaign decks, content strategies, and growth experiments they can showcase in internship, co-op, startup, and marketing applications.
WeBrand is a semester-long, application-based cohort that meets for weekly workshops on Wednesdays, 6:30–7:30 PM. It's built for marketers, creatives, strategists, and brand-obsessed students of every major. No prior marketing experience required.